Let’s take a minute to talk about 3 of my favorite things and how HBO successfully combined them all into an incredible marketing mix: Game of Thrones, Spotify, and Social Media.
In honor of this week’s season six premiere of Game of Thrones, Spotify partnered with HBO to create a website that matches your music taste to a GOT character. You can either share your listening habits or take a short music quiz, and the streaming service will pair you with one of the 31 playlists from the GOT profile, each specifically curated for a GOT character. After taking the quiz, you have the option to share your results on Facebook or Twitter–this is a brilliant marketing strategy if you ask me.
I matched with Robb Stark–RIP–his Spotify playlist is filled with alternative punk and rock music, which is quite fitting for his character. Each playlist does an A+ job matching songs to the personality and actions of each GOT individual. Arya Stark’s playlist is full of songs whose titles relate to her perfectly: Rebel Girl, Pretend We’re Dead, A New Kid, This Mess We’re In and more. Another character/song pairing is Joffrey Baratheon and Simple Plan’s I’m Just a Kid. The verse lyrics “I’m just a kid and nobody likes me” could not be more accurate to everyone’s sentiment towards the worst character to ever hit the screen, in my opinion.
I highly recommend all Spotify users and GOT fans to check out these playlists for themselves. Not only are they entertaining, but they’re also a great way to be introduced to new music. Take the Spotify quiz yourself and find out which GOT character you are!