Apple just released its iOS 8.3 update which has a cool feature everyone has been waiting for: over 300 new and more racially diverse emojis.
This article adds that Apple’s new mobile operating system not only includes small bug fixes, but it has also added 32 new country flags and new languages for Siri, including Danish, Dutch, Portuguese, Russian, Swedish, Thai, and Turkish.
“Apple supports and cares deeply about diversity, and is working with The Unicode Consortium to update the standard so that it better represents diversity for all of us.” – Apple spokesperson
It’s been about a year since Apple began pursuing this diversification of their emojis, and I’m glad it’s finally here. As a Latina, I personally am thrilled that myself and every other iPhone user can now express themselves with more personally relevant emojis. Like I said in my last blog post, consumers like personalization. And with the expansion of their emoji set, Apple’s updated keyboard can now appeal to their entire consumer base.
Emojis are becoming the norm in the world of communication. Active (some might call it excessive) emoji-users like myself leverage the use of the emoji to express emotion and add to the conversation in ways that text simply can’t. Some might argue that the use of the emoji is “dumbing us down” in terms of communication skills, but I have to disagree. Some might consider them pointless or silly, but I find them insightful and humorous. I believe that they enrich the conversation—you can convey a lot of meaning with just one simple character. Side note- you can also tell a lot about a person from their “recently used” emojis list (maybe it’s just me but I like to make up stories based on my friends’ most recently used emojis…kind of like palm reading…but through characters instead of lines…and on a phone screen).
All in all, the emoji is here to stay, and Apple made the right move by diversifying their people emoji set.