*Media* Madness

Social Media Logotype Background

In honor of March Madness, I have created a bracket to compare 16 different social media sites against each other:

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In this hypothetical tournament between social media platforms, here’s how I predict each round would play out:

Round 1

A—Snapchat proceeds to Round 2 after beating Digg in a blowout.

B—Tumblr advances thanks to its more versatile features when compared to Vine. Also, Vine’s fame was very short lived, especially when there are more popular platforms out there with video capabilities such as Snapchat.

C—LinkedIn crushes Flickr in a ridiculously unfair competition. I honestly can’t remember the last time I used Flickr. I feel like there’s no need to share my photos on anywhere other than Instagram, Facebook, and Twitter.

D—Reddit overtakes WhatsApp thanks to its entertainment factor.

E—I enjoy a good Vimeo video every now and then, but this platform stands no chance against Twitter, which advances to the next round (and tweets about it to let everyone know).

F—Instagram beats Google+ hands down.

G—Pinterest puts up a good fight, but YouTube eventually wins. YouTube has been in the game longer, has a more dedicated fan club, and has unbeatable video capabilities.

H—Facebook beats MySpace in a shutout. Let’s face it, MySpace has become pretty irrelevant these days.

Round 2

I—Snapchat advances after an easy match against Tumblr. This social media platform is always adding new features to stay fresh and in the game.

J—LinkedIn pretty easily beats Reddit and proceeds to next round.

K—Twitter versus Instagram is the most heated match of the tournament thus far. Twitter was favored to win, but Instagram comes in with the upset, ruining most everyone’s brackets.

L—After yet another close match, Facebook beats YouTube and proceeds to the semi finals.

Semi Finals

M—I was rooting for Snapchat, but LinkedIn came out with the W and advanced to the finals. While Snapchat is more popular entertainment-wise, LinkedIn offers extremely beneficial professional networking services to its 300+ million members.

N—Sorry, Instagram. Facebook acquired you back in 2012 and now that they own you there isn’t too much of a battle here. The underdog put up a good fight and had popularity on their side, but Facebook ultimately won.


O—Facebook v. LinkedIn: the battle between social and professional networking sites. Both social media platforms offer opportunities to connect with people on such a large scale and to stay in touch with people from all over the world. Here are the stats: Facebook has over 500+ million users and LinkedIn has 300+ million users…”if Facebook were a country, it would be the most populous nation on earth.” With its size and reach, Facebook ultimately came out with the W after its toughest match of the tournament.



It’s safe to say that Facebook is the most popular social media platform of today. Almost everyone you know is on it (even my grandparents are on it) and use it to communicate with friends/family/peers on a regular basis. However, I’m left wondering: will Facebook always be reining champion? How much longer will future generations continue to use this platform? What will be the next best thing? Founder and CEO Mark Zuckerberg is not worried—reports show that Facebook’s user base is continuing to grow. And the site is always offering new features in attempt to stay up-to-date and increase traffic. But there’s no telling if and when someone will create something newer and better. Only time will tell.


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