My morning routine usually looks a little something like this:
*alarm goes off*
*alarm goes off again*
*repeat this 3 times*
*finally wake up—check iMessage, Facebook, Instagram, Snapchat, Email and read TheSkimm*
*get out of bed*
Tomorrow marks the one year anniversary of when The Skimm became incorporated into my morning routine. The Skimm, founded by ex-NBC News procuders Danielle Weisberg and Carly Zakin in 2012, is a free daily email newsletter that arrives in your inbox first thing in the morning Monday-Friday. And it’s the reason I no longer feel completely out of touch with what is going on in the world. Before the Skimm, I didn’t watch the news (apparently I am what is considered a “chord cutter“), the only newspaper I read was the Daily Tarheel, and I steered clear from conversations involving the world’s happenings in hopes of avoiding sounding ignorant. I’m not proud to admit these things, but I am sure as hell happy the Skimm has turned me into a better informed citizen. The newsletter gives me a quick update on daily events. It covers everything that is a hot topic in the news—think the Super Bowl, ISIS, the FCC and net neutrality, presidential elections, celebrity scandals, etc. The Skimm is written in a way that is easy to follow, its witty and sarcastic flare keeps me interested, and it makes me LOL before my day even begins. It’s easily the best part of my morning.
“The Skimm is your secret weapon. We cross subject lines and party lines to give you everything you need to know to get your day started off right.” – Weisberg
I joined the #SkimmLife after a friend insisted that I sign up for “the best email newsletter ever.” She was right—it’s the best. If you read the Skimm, you too were probably convinced to sign up by a friend/family member/colleague/stranger on the street. The newsletter thrives on word-of-mouth marketing. It’s built up quite a buzz despite its foundation on the least sexy of media: email. Through WOM, the Skimm has spread to over one-million people, including Oprah—it’s become her must-read newsletter.