Over the past year my Facebook newsfeed has been flooded with funny and entertaining BuzzFeed lists, quizzes, videos and more. To say that I haven’t spent a consecutive hour taking non-stop BuzzFeed quizzes such as How Much Do You Know About Cats? and How Well Do You Remember Britney Spears Lyrics? would be a lie. Okay make that 2 hours.
Bottom line: 2014 was a big year for BuzzFeed, Holden reminds us. And they’re already doing big things in 2015.
BuzzFeed has teamed up with Friskies to create a new “Dear Kitten” advertisement to air for 60-seconds in “cat-themed markets” during the Super Bowl, and you have to see it (if you haven’t already):
This ad marks two “firsts.”
1) Friskies’ first Super Bowl ad
2) BuzzFeed’s first TV commercial
The ad will only show in 3 markets, but that doesn’t mean that it won’t reach a huge audience. BuzzFeed has proven itself to be a successful platform on which companies can sponsor their content because of the tremendous amount of traffic the site receives. To what does the list-happy news media site owe its huge success? Its ability to make viral content. And a lot of it. BuzzFeed also keep this content relevant—the “buzz” factor is what keeps people sharing this content across other social media platforms. Combine viral with relevant content and it makes sense how the “Dear Kitten” ad has already gotten over 1.7 million views in just 5 days.
BuzzFeed is also ad-driven, using a native advertising model to get its content financed by other companies. Take this Super Bowl-related listicle for example:
WIth the game coming up this Sunday the post immediately caught my attention, so naturally I clicked on it. I ignored the “sponsored by Best Buy” ad until I came across this comment and link to Best Buy’s website at the end of the list:
Was I annoyed by the ad appearing in this post? Surprisingly, no. Because unlike Facebook (which in my opinion has far too much advertising going on), BuzzFeed goes about incorporating ad content into its posts in sneakier, less intrusive ways. You get to enjoy the content before reaching the ad. Just like how you got to enjoy the “Dear Kitten” video for about 3 minutes before getting hit with the Friskies ad. As long as they keep this non-obnoxious form of advertising up, I’ll remain an active BuzzFeed user.